The Row at Habitat 67
The Materiality of Shape and Form
- Photography: Jason Schmidt / B&A
- Location: Habitat 67 designed by Moshe Safdie
When it came to designing Habitat 67, architect Moshe Safdie turned to the simplest building blocks he could find—Lego. Modular clusters of stark concrete make up the hive-like design of Habitat, which has been a Brutalist mainstay on the Montreal skyline for over half a century. Yet Safdie claims that the smooth finish of the concrete actually suggests a rejection of Brutalism. It is the slight details that make an immense difference.
Mary-Kate and Ashley Olsen, designers and founders of The Row, honed much of their craft through the methods of tailoring they observed on set. The sleight of hand implemented by wardrobe stylists informed their discerning sensibilities when the label was fledgeling. The Row’s premium textiles and cuts are a testament to the fact that a garment’s form is governed by its material.
To channel one’s surroundings into an elevated outcome is a shared quality of both Habitat 67 and The Row. Where minimalist becomes maximalist. Now available on SSENSE.
Model wears The Row coat, The Row bag and The Row sunglasses.
Model wears The Row dress.
Model wears The Row shirt.
Model wears The Row tank top, The Row camisole and The Row trousers.
Model wears The Row trousers.
Model wears The Row turtleneck.
Model wears The Row dress.
Model wears The Row trousers, The Row shoes and The Row bag.
Model wears The Row turtleneck.
- Photography: Jason Schmidt / B&A
- Styling: Stella Greenspan / Streeters
- Model: Coco Moore / Midland
- Hair: Evanie Frausto / Streeters
- Makeup: Andrew Colvin / Streeters
- Manicurist: Tee Hundley / MAM
- Location: Habitat 67 designed by Moshe Safdie
