Market Research:
GmbH’s “Asics Edition GEL-NANDI 360”

In 2014, artist Walter Scott introduced Wendy, a messy, anxious, hipster art student fumbling her way around Montreal, one vernissage at a time. In the now three collections of her black-and-white misadventures, Wendy is consistently partying, occasionally working, always agonizing over the night before, and forever weighing the plausibility of love and art world success. Relatable! This year, Wendy completed her M.F.A in visual arts, an endeavour chronicled in Wendy, Master of Art, Scott’s latest, and most critically-acclaimed, release.

In this edition of Market Research, Wendy, Scott’s beloved sardonic antiheroine, remains skeptical of, yet seduced by, what’s in vogue. Like so many of us, Wendy wants to be different, to set herself apart from trends—but she also desperately wants to belong. Where does someone with such a heightened cultural understanding fit in?