Welcome to the Hot Cactus Sanctuary

The Bicoastal Business Owners’ Prick-Free Hub for All Things Plants

  • Photography: Sam Muller
  • Interview: Erika Houle

In the stale haze of my Montreal apartment, gazing up at the succulent stretched across my window, I'm transported. The year is 1726—this is Jonathan Swift's Gulliver's Travels. Shipwrecked on the island of Lilliput, where everything is miniature, Gulliver must reconsider the impositions inherent to his size. More than a metaphor for the current moment, it's the story that gave name to the smallest cactus species in the world: Blossfeldia liliputana. When I visited Echo Park's Cactus Store—better known by its neighbors as Hot Cactus—back in early March, co-owner Christian Cummings showed me several variations from their new greenhouse collection. "In their habitat they're very hard to see," he said, tracing the fissures with his pointer finger, "but if you look closely, you'll see they have a very beautiful flower."

Alongside friends and fellow plant-enthusiasts, Max Martin and Carlos Morera, Cummings and the team at Cactus Store have built both a community and cult-following sharing the backstories of rare desert creatures. They’ve extended that knowledge into their 2017 book, Xerophile: Cactus Photographs from Expeditions of the Obsessed, and with a line of merch ideal for staying home and showing love to mother nature—including a t-shirt featuring a fluffy white cactus, of which all proceeds went to Bernie Sanders’ campaign.

On the morning of Sanders’ presidential resignation, I called up Martin to talk about finding comfort in caring for plants. I told him I had just acquired an “International Euphorbia Society” hoodie, to which he reminded me that “retail therapy is real,” and plants are not something disposable—their beloved selection is still available for order on their web shop. They’ve been keeping busy taking turns nurturing them, and gathering photos of personalized gardens from all over the globe. Here, Martin and Cummings share more on their ever-growing appreciation for the natural world.

Erika Houle

Max Martin & Christian Cummings

What made you want to start a business together?

MM: There’s a rich history and community of people who collect and trade, eat franks and beans and talk about the plants. There are weekly cactus and succulent meetings, generally in the Valley in the auditorium of a retirement home or something. Nobody was really selling these plants in a way that was accessible.

How does operating in New York differ from L.A.?

CC: At our store in New York we have all kinds of programming, from lectures to film screenings, events that all have to do with brokering a relationship between people and the natural world, which is something that we’ve always been passionate about. People come into our store wide-eyed, they’re seeing things that haven’t been in New York before. Jonas Mekas used to come in on Sundays just to see what was flowering. We had one woman bring in John Cage’s old cactus that he would hook up to contact mics and pluck like a musical instrument. It’s a different kind of a community, they have an appreciation, sometimes people [in L.A.] take for granted that these plants grow wild here.

MM: It’s become this clubhouse for people who are obsessed with plants to congregate around. This kid Marco, who ended up being an intern, would come from high school in Westchester every weekend to hang out at the store, and then go back to do his homework. It became this bizarre version of a skate shop or something, you know?

Is that what separates the store from the traditional plant market?

MM: Once you understand what makes the story behind it, it can change the way you see the plant. If you know it grows 2000 feet up in the Andes, where nothing else can grow, and it’s covered in fur because it protects it from snow...those learnings completely change the way you value it.

CC: We go out of our way to not treat plants like sculptural objects.

Your curation reminds me of misfit produce at the grocery store—is there something about unconventional plants that you’re drawn to?

CC: I think it comes with connoisseurship, like the longer you appreciate something, you develop a taste for the ugly ones [Laughs].

MM: But also, most plant nurseries, the plants they have are all perfect little babies.

CC: Fat, rosy, flawless.

MM: Generally the plants we have have been through some things.

Are they wiser?

CC: We started treating it like an adoption agency, or a no kill shelter. We sometimes won’t sell a plant to someone if they don’t have a place for it to thrive.

You’re answering all of my next questions!

CC: Max mentioned that most of what we sell comes from private collections, but even when we go to a commercial grower where all the other nurseries are buying stuff, we’ll go into the back dilapidated greenhouse and buy that one cactus that was kicked off the table 5 years ago, rerooted itself, and snaked around the table leg. They think we’re nuts. They’re not wrong, necessarily.

How do you find those hidden backyard greenhouses?

MM: If someone at a cactus club meeting mentions that this guy in Corona has been growing amazing Dioscorea, or is getting too old and is going to be selling off his collection, we’ll get in the truck the next day and head out and bring the guy coffee and donuts. There’s a whole social dance of trying to get access and meet these old time growers. Generally, they’re a little cagey at first, naturally, because they have plants that they’ve been growing since they were 25 years old, and they’re like 75! That’s one of the most amazing parts of this, to get intimate access to people’s lifelong passions and projects in their homes.

CC: Those relationships have bled into all kinds of other projects—like the shirt that Max is wearing. It’s designed by an old timer who’s been doing this for 40+ years. Last year he took us into the Atacama Desert in Chile and showed us some pretty secretive habitats of a very special genus of cactus that grows in the driest desert on earth. And he made us sandwiches and let us hold his pet lizards [Laughs].

What are the ethical guidelines around taking plants from their natural habitat?

CC: We don’t. We’re very strict about not disturbing the root of something in its habitat.

MM: Luckily now a lot of the habitats are protected. There’s been a pretty exponential rise in the global cactus and succulent trade and people really want habitat plants. A lot of plants, you grow them in a greenhouse and they end up looking really different than they do in habitat, and also it takes a really long time. People don’t want to wait 50 years for an Aztekium to be the size of a quarter, so they’ll pay some locals to poach it from its habitat.

So there’s a whole black market?

MM: There’s a black market for it all over the world, huge in Asia and eastern Europe. It’s become a big issue. We strictly go to see and photograph.

What’s the rarest species you’ve ever brought into the store?

CC: We acquired a collection from a fellow who spent his life studying rare Opuntias in Argentina. In the 70s, he field-collected, from nature, a plant from North of Lima called Haageocereus tenuis. There’s less than 130 left in habitat. It’s a really difficult thing to own a plant like that. We’re working with a friend of ours who has done a lot of work growing plants from stem cell tissue cultures in a lab, where you can boost up the population very quickly as opposed to growing them from seed. We’re hoping to be able to get a good culture. If we can, in a decade we can start to reverse the extinction of this plant.

Are there any plants you prescribe to certain personalities, like a go-to cactus for a sneakerhead?

MM: Kids will come in who have been really obviously into some Japanese guy’s Instagram, and be like, “Do you have Astrophytum?” They’ve seen the guy from Neighborhood really likes Astrophytum, so they want it. Plants are much more interesting than sneakers, so it’s understandable that people might get bored of collecting Nikes.

Would you ever consider expanding into a cafe, or a bookstore?

CC: We actually had an idea I’d like to do soon which is a bootleg bookstore where we print Xerox PDFs of out-of-print botanical books and people can buy just like stapled-together botanical books, or thumb drives with a bunch of them, a sort of anarchist-style plant bookstore.

Why do you think house plants have become so popular?

CC: Today when people use the word environment, it doesn’t mean a local thing, it means the global weather, or the mass extinction of animals, or the expiration date for our oceans. Things that are absolutely impossible for a human mind to wrap around and comprehend, yet, we’re also conscious of the fact that much of what has happened in the natural world when it comes to climate change is our fault, and that’s really scary and sad. Having a relationship with a plant is a way for people to reconnect. We’ve had so many people ask us about the plant fad, and we always say the same thing: calling a plant a fad is like calling oxygen a trend. Without plants, there is no human life.

Erika Houle is an editor at SSENSE in Montreal.

  • Photography: Sam Muller
  • Interview: Erika Houle
  • Date: April 22, 2020