Into the Selfie Oasis: Marrakech with India Rose

It was my second time in Morocco, both times in Marrakech. I then travelled across the desert to Casablanca on my way to Amsterdam.

The first time I visited I was a lot younger and wasn’t aware of the culture. If you dress appropriately and are aware of how to speak to the locals, you’ll have a great time. I’ve also improved my bartering by 80%. This time I had couples asking me to haggle for them!

My friend and I managed to get ourselves and our boyfriend and girlfriend presents for the asking price of one. We walked out maybe four times.

Although Marrakech is fairly liberal compared to other places, it’s still expected to be respectful of other people’s beliefs. Covering your shoulders and avoiding short skirts, dresses, and shorts is advisable. Luckily I dress like a boy most of the time, so it wasn’t much of a problem this trip. I have to be very careful of where I chose to photograph, so I chose private spaces and my riad to be respectful

There is a LOT of terracotta. But the lighting is very similar to L.A., and after being in London for the past few months, it definitely inspired me to inject some color into what I was wearing. It’s a combination of the heat, respecting the locals, and the dust. There is so much dust. Everywhere.

Haha, I was coughing for a few days afterwards. I was constantly trying not to lean on anything if I was wearing white. And sometimes all I wanted to do was take off all my clothes because it was so hot. The Wales Bonner two-piece was probably the best thing to wear out there.

The Homme Plissé tracksuit is the best thing ever to travel in. It’s perfect for changing temperatures, and you can just throw it in your suitcase and it doesn’t crease. It was great to throw over the Jacquemus one shoulder shirt or a bikini when we were on our way to a pool or restaurant through the souks.

I’m all about ease. Always. I also suck at ironing.

It is such an essential part of the creative process. I was in London for the whole winter this year and it really affected my work. I don’t usually stay in one place for that long. Experiencing different cultures and places, seeing how people dress, visiting galleries, and just being out of your comfort zone can help create so many ideas. Good light and beautiful architecture also help. I am forever searching for the perfect wall.

Never. But I always miss London. I guess the only solution to that is to travel more crying emoji I often prefer my work when it’s outside of London.

I’m trying to find a balance of projects I love doing here, and projects I love abroad. But I think it’s mainly the light that’s the issue. We don’t get good light in London at all, and when we do in summer, I’m usually away!

I met up with someone in PR last week, and it was super refreshing. She had exactly the same views as me, and she truly cares about the authenticity of a campaign and her relationships with people. I think the next generation is also super smart when it comes to realness from a brand, which I’m really happy about.

Becoming a blogger was never something I planned, and it turned out to be something I didn’t really want. When I started, making money from a blog wasn’t a thing. Having a blog now means something totally different to what it did in 2007-8, and it isn’t something I particularly agree with. I don’t believe in helping to promote and sell something I don’t like for the benefit of a company. The content is far more important to me, and it should be for brands too. There is a big difference between having a lot of followers and actually having an impact.

I love Instagram though. It’s a great way to say a lot without saying very much, and you can be really creative with it. I love taking pictures, and it’s a great platform for inspiration, or to connect with likeminded people.

People get into things for the wrong reasons. It’s difficult because although I love clothes, I tend to stay on the outside of the fashion industry. Being grouped with a certain type of person is something I’m trying to avoid. Although I use Instagram for that kind of thing, I also do a lot of work outside that, such as photography, branding, creative direction and styling. I try to keep my options open and Instagram is a great way to do that. I still have no idea what title to give myself though.

SO HARD. I would never call myself a creative director or photographer or stylist in front of any of my favorite artists in those fields. I couldn’t even think of comparing myself to them. Jack of all trades master of none, maybe?

Catchy right? I’ll think of something one day. I guess it’s early days.

Place. There are people in places wink emoji