Off-White TECHNOLOGY

Virgil Abloh’s innovative direction at Off-White cleverly reconciles streetwear with high fashion. Following the success of his experimental label Pyrex Vision, Abloh founded Off-White in 2012 as an exploration of branding, the zeitgeist, and expressions of contemporary youth culture. The designer draws on timely inspirations ranging from typography to emotionally significant prints in his ready-to-wear collections. Translating its thematic focus into homewares, Off-White applies its signature motifs to everyday essentials like furnishings, stationary, and linens. Continuously delivering collections that reflect contemporary culture with sophisticated insight, Off-White presents an original voice within modern streetwear.