Asics

Derived from the Latin phrase "a sound mind, a sound body," the name Asics speaks to the brand’s founding mission: the promotion of total health and fitness. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, the venerable company has been first to the party in many technical and manufacturing achievements. This has been particularly true since the company funded the creation of Kobe’s Research Institute of Sports Science in 1990, a site where scientists, athletes, and coaches work together to achieve remarkable innovations in footwear and athletic apparel. Streamlined structures and GEL technology allow sneakers to impart proper form and intense shock absorption for underpronators and overpronators alike, making them a favorite of walkers and runners across the track, trail, and city streets. Meanwhile, an ever-evolving range of plush suede, mesh, and leather contemporary lifestyle models, rendered in monochromatic, colorblocked, and two-tone designs, are quietly and fundamentally altering the status quo of the boutique sneaker universe.