Theory

Since 1999, Theory has been quietly revolutionizing menswear with its sophisticated and meticulously tailored line. With precise silhouettes and innovative materials, the New York–based label brings accessibility to luxury clothing and a polished feel to quotidian looks. From collared jackets and slim-fit trousers to button-up shirts and crew neck sweatshirts, the versatile collection—cut from high-quality fabrics and in neutral colorways—is comfortable for every day, however refined enough for formal dress. Luxurious yet laid-back, Theory extends its vision for men's clothing with timeless, contemporary, and simple designs.