Alexander McQueen TECHNOLOGY

Creative director Sarah Burton intuitively understands Alexander McQueen’s vision, imparting the late designer’s unbridled creativity through the label’s current offerings. Under Burton’s direction, the House of Alexander McQueen produces critically acclaimed collections that combine time-honored craftsmanship with an innovative, future-forward outlook. A profound respect for nature and an understanding of British history are key considerations of the House, guiding everything from the label’s geographically specific set pieces to its impeccably crafted ready-to-wear. The brand’s unmistakable trademarks are laid bare across its varied lines, while Burton’s esoteric reference points sustain an intangible allure. Building on a legacy that eludes classification, the McQueen label thrives on the juxtaposition between contrasting elements: fragility and strength, tradition and modernity, fluidity and severity. Effortlessly honoring the tradition of its namesake, Sarah Burton has solidified the Alexander McQueen label as a staple of modern British couture.