Saint Laurent JEANS

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury ready-to-wear with its 1966 Saint Laurent Rive Gauche collection. This new approach represented a critical first step in the modernization of fashion and revolutionized the sociocultural landscape. The French label’s debut prêt-a-porter line set a standard of youth and freedom expressed with a sophistication; it was couture inspired by pop culture. Throughout the years, the house’s groundbreaking styles have become iconic cultural and artistic references, with couturier Yves Saint Laurent securing a reputation as one of the twentieth century’s foremost designers. Now, under the creative direction of Anthony Vaccarello, appointed in April 2016, Saint Laurent continues to uphold a legacy of utter modernity, refinement, and rebellion.