New York-based HoliFrog offers effective skin care that acknowledges nuance in the skin’s behavior and needs. Founders Emily Parr and Majeed Hemmat promote a holistic approach to skin care, delivering a line of cutting-edge solutions that carefully merge bioactive ingredients with scientific formulations. A diverse range of face washes—a product that Parr believes is the first line of defence against toxins—showcases the brand’s innovative Situational Cleansing™ approach. Brightening powder and gel washes cater to a variety of skin conditions as they fluctuate throughout seasons. Evening serums and antioxidant drops compliment cleansing routines and address the skin’s need for moisture. Ultimately, HoliFrog’s offerings and ethos emphasize the benefits of responsibly formulated ingredients with proven safety and efficacy.