Veteran hairstylists Sacha Mitic and Juan Rosenlind combined forces—and names—to form SACHAJUAN, a solution to overcomplicated haircare. After founding their Stockholm-based salon of the same name in 1997, the founders channeled their everyday hair expertise into a natural and straight-forward professional hair care line in 2004. Their hair-tech know-how led to the development of the label’s signature Ocean Silk Technology, harnessing the power of nutrient-rich ingredients like cold water algae extracts Rhodophycea and Chondrus Crispus to boost hair’s elasticity, shine, and movement. With a wide range of shampoos, conditioners, simple treatments, and styling products, SACHAJUAN’s self-developed hair care line blends intelligent innovation with the highest quality natural ingredients for immediate, easeful results.