MAD Paris

Founded in 2006, MAD Paris brings unabashed boldness to the world of luxury watches. Garnering notoriety for bestowing original flair onto traditional designs, the Paris-based brand offers customizable and one-of-a-kind bespoke timepieces. MAD Paris amalgamates timeless styles into modern iterations, collaborating with industry connoisseurs such as Rolex, Patek Philippe, and Audemars Piguet. United by their hand-made artistry and diamond-like carbon coating (DLC), these intricate objets d’art take approximately four to six weeks to construct. The coveted Rolex Daytona is re-articulated with a MAD Paris rainbow-colored gradient bezel, while the Audemars Piguet Royal Oak featuring engraved Grande Fleur carvings offers ornate yet minimalist monochromatic detailing. By blurring the lines between time-honored elegance and contemporary creativity, MAD Paris trailblazes a world where classic craftsmanship and visionary style coexist.