Master fragrance house Creed has been illuminating the senses of royal families for generations since its noble beginnings in 1760, when the house’s first fragrance, Royal English Leather, was commissioned by King George III. Today, following a dynastic tradition, sixth-generation master perfumer Olivier Creed and his son Erwin preserve the legacy of their heritage with antique infusion techniques that bring vignettes of the label’s royal past into the present. Fragrance notes and depths evoke vivid images and emotions, from the sylvan freshness of the Irish countryside to the seduction of vintage Hollywood with bergamot, clove, and playful plum. Classic floral notes such as Renaissance rose, cedar, and white carnation are revived in pairings with citrus zest and cedar. With its legacy of rare essences and historic methods, Creed creates timeless aromas for the most discerning patrons.