JERIH

Seoul-based streetwear label JERIH offers an aesthetic simultaneously formal and casual; classic, yet current. Korean designer Jerry Kim launched the brand—his inaugural menswear label—in 2009 after receiving his degree in fashion design at the Konkuk University of Seoul. Taking cues from ‘90s hip hop and military dress, JERIH’s street-inspired offering features oversized shirts with zip-off sleeves, slouchy trousers with dropped inseams, and a selection of paneled outerwear peppered with pockets. Detachable elements feature heavily across Kim’s designs, and bright pops of primary color and playful graphics punctuate an otherwise neutral palette. Kim’s avant-garde approach to design shines through in brand highlights like shiny silver bombers with armadillo-like paneling and gingham shirts with detachable waterproof sleeves. With each bold stroke JERIH continues to carve out its niche in the world of contemporary men’s streetwear.