Won Hundred

An industry veteran who dropped out of school at 16 to work in fashion, Nikolaj Neilsen founded Won Hundred in 2004 out of a desire to express his own point of view and challenge the fashion system. Drawing equally on his native Denmark’s design heritage and on art, music, and cinema, Won Hundred’s womenswear proposes well-constructed, well-fitting basics with an understated yet personal attention to detail. Denim, tailored shirts and jackets, sweatshirts, and casual pieces blend comfort and functionality with minimalist simplicity, while always adding a hint of risk.
won-hundred - Black Kelis Trousers
Won Hundred
Black Kelis Trousers
£185
won-hundred - Blue Pearl Jeans
Won Hundred
Blue Pearl Jeans
£145
won-hundred - Black Brooklyn Dress
Won Hundred
Black Brooklyn Dress
£65
won-hundred - Black Bess Bomber Jacket
Won Hundred
Black Bess Bomber Jacket
£430
won-hundred - Black Mia Blazer
Won Hundred
Black Mia Blazer
£330
won-hundred - White Pearl Jeans
Won Hundred
White Pearl Jeans
£145
won-hundred - Purple Lilou Hoodie
Won Hundred
Purple Lilou Hoodie
£200
won-hundred - Green Lilou Sweatshirt
Won Hundred
Green Lilou Sweatshirt
£130
won-hundred - White Brooklyn T-Shirt
Won Hundred
White Brooklyn T-Shirt
£55
won-hundred - Black Brooklyn Heavy T-Shirt
Won Hundred
Black Brooklyn Heavy T-Shirt
£75
won-hundred - SSENSE Exclusive Green Brooklyn Heavy T-Shirt
Won Hundred
SSENSE Exclusive Green Brooklyn Heavy T-Shirt
£100
won-hundred - SSENSE Exclusive Black Brooklyn Heavy T-Shirt
Won Hundred
SSENSE Exclusive Black Brooklyn Heavy T-Shirt
£100
won-hundred - SSENSE Exclusive  Purple Brooklyn Logo T-Shirt
Won Hundred
SSENSE Exclusive Purple Brooklyn Logo T-Shirt
£100
won-hundred - Blue Kiri Jeans
Won Hundred
Blue Kiri Jeans
£145
won-hundred - Blue Ellis Jeans
Won Hundred
Blue Ellis Jeans
£200
won-hundred - Blue Distressed Pearl Jeans
Won Hundred
Blue Distressed Pearl Jeans
£145
won-hundred - Blue Billy Jeans
Won Hundred
Blue Billy Jeans
£170
won-hundred - Blue Vintage Billy Jeans
Won Hundred
Blue Vintage Billy Jeans
£190
won-hundred - Black Pearl Jeans
Won Hundred
Black Pearl Jeans
£145
won-hundred - Black Marilyn Jeans
Won Hundred
Black Marilyn Jeans
£130
won-hundred - Purple & White Nancy Shirt
Won Hundred
Purple & White Nancy Shirt
£280
won-hundred - Blue Denim Dana Skirt
Won Hundred
Blue Denim Dana Skirt
£155
won-hundred - Black Esther Coat
Won Hundred
Black Esther Coat
£325
won-hundred - Grey Kelis Trousers
Won Hundred
Grey Kelis Trousers
£150
won-hundred - Blue Denim Vilda Jacket
Won Hundred
Blue Denim Vilda Jacket
£335
won-hundred - Delaney Balloon Sleeve Half-Zip Sweater
Won Hundred
Delaney Balloon Sleeve Half-Zip Sweater
£185
won-hundred - Black Bailey Dress
Won Hundred
Black Bailey Dress
£100
won-hundred - Off-White Joanna Cardigan
Won Hundred
Off-White Joanna Cardigan
£350
won-hundred - Grey Mia Melange Blazer
Won Hundred
Grey Mia Melange Blazer
£260
won-hundred - Brown Esther Jacket
Won Hundred
Brown Esther Jacket
£250
won-hundred - Black Balloon Sleeve Lilou Hoodie
Won Hundred
Black Balloon Sleeve Lilou Hoodie
£145
won-hundred - Brown Lilou Sweatshirt
Won Hundred
Brown Lilou Sweatshirt
£185
won-hundred - Black Alpaca Blakely Sweater
Won Hundred
Black Alpaca Blakely Sweater
£150
won-hundred - Black Lilou Sweatshirt
Won Hundred
Black Lilou Sweatshirt
£135
won-hundred - Grey Billy Jeans
Won Hundred
Grey Billy Jeans
£215
won-hundred - Grey Pearl Jeans
Won Hundred
Grey Pearl Jeans
£230
won-hundred - Brown Overdyed Pearl Jeans
Won Hundred
Brown Overdyed Pearl Jeans
£200
won-hundred - Blue Billy Jeans
Won Hundred
Blue Billy Jeans
£150
won-hundred - Purple Overdyed Pearl Jeans
Won Hundred
Purple Overdyed Pearl Jeans
£140
won-hundred - Black Gabby Dress
Won Hundred
Black Gabby Dress
£100
won-hundred - Blue Denim Faye Skirt
Won Hundred
Blue Denim Faye Skirt
£130
won-hundred - Black Serenity Tank Top
Won Hundred
Black Serenity Tank Top
£60
won-hundred - Yellow Lilou Sweatshirt
Won Hundred
Yellow Lilou Sweatshirt
£130
won-hundred - Black Lilou Sweatshirt
Won Hundred
Black Lilou Sweatshirt
£180
won-hundred - White Brooklyn Logo T-Shirt
Won Hundred
White Brooklyn Logo T-Shirt
£75
won-hundred - Indigo Denim Kiri Shorts
Won Hundred
Indigo Denim Kiri Shorts
£135
won-hundred - Off-White Corduroy Kiri Trousers
Won Hundred
Off-White Corduroy Kiri Trousers
£170
won-hundred - Black Serenity Dress
Won Hundred
Black Serenity Dress
£75
won-hundred - Blue Pearl Frost Jeans
Won Hundred
Blue Pearl Frost Jeans
£215
won-hundred - Black Brooklyn T-Shirt Dress
Won Hundred
Black Brooklyn T-Shirt Dress
£65
won-hundred - White Antonette Shirt Dress
Won Hundred
White Antonette Shirt Dress
£170
won-hundred - Off-White Kate Shirt
Won Hundred
Off-White Kate Shirt
£170
won-hundred - Black Eva Tank Top
Won Hundred
Black Eva Tank Top
£60
won-hundred - Blue Billy Jeans
Won Hundred
Blue Billy Jeans
£215
won-hundred - Grey Marilyn B Jeans
Won Hundred
Grey Marilyn B Jeans
£180
won-hundred - Blue Pearl Jeans
Won Hundred
Blue Pearl Jeans
£265
won-hundred - Grey Pearl Jeans
Won Hundred
Grey Pearl Jeans
£230
won-hundred - Blue Pearl Jeans
Won Hundred
Blue Pearl Jeans
£200
won-hundred - Blue Pearl Jeans
Won Hundred
Blue Pearl Jeans
£200
won-hundred - White Pearl Jeans
Won Hundred
White Pearl Jeans
£200
won-hundred - Navy Pearl Jeans
Won Hundred
Navy Pearl Jeans
£180
won-hundred - Blue Pearl Jeans
Won Hundred
Blue Pearl Jeans
£220
won-hundred - Blue Kiri Jeans
Won Hundred
Blue Kiri Jeans
£215
won-hundred - Black Olivia Trousers
Won Hundred
Black Olivia Trousers
£225
won-hundred - Beige Olivia Trousers
Won Hundred
Beige Olivia Trousers
£225
won-hundred - Brown Makayla Blazer
Won Hundred
Brown Makayla Blazer
£330
won-hundred - Off-White Wool Blakely O-Neck Sweater
Won Hundred
Off-White Wool Blakely O-Neck Sweater
£195
won-hundred - Pink Lilou Hoodie
Won Hundred
Pink Lilou Hoodie
£190
won-hundred - Off-White Kate Shirt
Won Hundred
Off-White Kate Shirt
£180
won-hundred - Brown Kelis Trousers
Won Hundred
Brown Kelis Trousers
£170
won-hundred - Black Brooklyn Dress
Won Hundred
Black Brooklyn Dress
£85
won-hundred - Black Brooklyn T-Shirt
Won Hundred
Black Brooklyn T-Shirt
£70
won-hundred - White Brooklyn Logo T-Shirt
Won Hundred
White Brooklyn Logo T-Shirt
£70
won-hundred - White Elise Short Dress
Won Hundred
White Elise Short Dress
£210
won-hundred - Blue Denim Vilda Teddy Jacket
Won Hundred
Blue Denim Vilda Teddy Jacket
£360
won-hundred - Pink Corduroy Pernilla Shirt
Won Hundred
Pink Corduroy Pernilla Shirt
£175
won-hundred - Brown Alpaca Blakely Turtleneck
Won Hundred
Brown Alpaca Blakely Turtleneck
£195
won-hundred - Pink Alpaca Blakely Turtleneck
Won Hundred
Pink Alpaca Blakely Turtleneck
£195
won-hundred - Black Eleanor Sweater
Won Hundred
Black Eleanor Sweater
£175
won-hundred - Blue Pearl Jeans
Won Hundred
Blue Pearl Jeans
£180
won-hundred - Pink Corduroy Kiri Trousers
Won Hundred
Pink Corduroy Kiri Trousers
£175
won-hundred - Blue Marilyn B Jeans
Won Hundred
Blue Marilyn B Jeans
£180
won-hundred - Black Marylin Jeans
Won Hundred
Black Marylin Jeans
£135
won-hundred - Black Sally Leather Trousers
Won Hundred
Black Sally Leather Trousers
£465
won-hundred - Grey Catelyn Coat
Won Hundred
Grey Catelyn Coat
£330
won-hundred - Brown Alannah Jacket
Won Hundred
Brown Alannah Jacket
£255
won-hundred - Black Nadine Blazer
Won Hundred
Black Nadine Blazer
£295
won-hundred - Off-White Down Elisabeth Jacket
Won Hundred
Off-White Down Elisabeth Jacket
£470
won-hundred - Blue Frances Long Sleeve T-Shirt
Won Hundred
Blue Frances Long Sleeve T-Shirt
£90