SJYP

Designers Steve J. and Yoni P. lend their initials to SJYP, a Seoul-based denim brand founded in 2006 after their respective graduations from Central Saint Martins and the London College of Fashion. The fresh, playful, and feminine aesthetic of the husband and wife team has won over actresses and K-pop stars on the strength of their 90s-influenced ripped denim vests and jackets, boyfriend jeans, logo tees, baseball hats, and basics updated with of-the-moment touches of youth culture.

sjyp - Off-White Sherpa Fleece Bucket Hat

Off-White Sherpa Fleece Bucket Hat

sjyp - Black & White Denim Contrast Houndstooth Mini Dress

Black & White Denim Contrast Houndstooth Mini Dress

sjyp - Beige Faux Leather Contrast Sherpa Fleece Jacket

Beige Faux Leather Contrast Sherpa Fleece Jacket

sjyp - Off-White Bouclé Knit Half-Zip Sweater

Off-White Bouclé Knit Half-Zip Sweater

sjyp - Green Corduroy Contrast Shirt

Green Corduroy Contrast Shirt

sjyp - Blue Faux-Pearl Detail Jeans

Blue Faux-Pearl Detail Jeans

sjyp - Off-White Bouclé Lounge Pants

Off-White Bouclé Lounge Pants

sjyp - Yellow Bustier Long Sleeve T-Shirt

Yellow Bustier Long Sleeve T-Shirt

sjyp - Black Canvas Bucket Tote

Black Canvas Bucket Tote

Navy Logo Hoodie Dress

sjyp - Blue & Brown Check Shirt Dress

Blue & Brown Check Shirt Dress

sjyp - Grey Bustier Long Sleeve T-Shirt

Grey Bustier Long Sleeve T-Shirt

sjyp - Beige Down Sherpa Contrast Jacket

Beige Down Sherpa Contrast Jacket

sjyp - Blue Denim Damaged Jacket

Blue Denim Damaged Jacket

sjyp - Black Graphic Sweatshirt

Black Graphic Sweatshirt

sjyp - Grey 'Save The Earth' Dino Sweatshirt

Grey 'Save The Earth' Dino Sweatshirt

sjyp - White Knit Arm Warmer Cardigan

White Knit Arm Warmer Cardigan

sjyp - White 'Save The Earth' Dino T-Shirt

White 'Save The Earth' Dino T-Shirt

sjyp - Black Faux-Leather Tank Top

Black Faux-Leather Tank Top

sjyp - Blue Straight Denim Pants

Blue Straight Denim Pants

sjyp - Beige Knit Pleated Miniskirt

Beige Knit Pleated Miniskirt

sjyp - Navy Corduroy Bucket Hat

Navy Corduroy Bucket Hat

sjyp - Navy Back Ribbon Cap

Navy Back Ribbon Cap

sjyp - Navy Smock Sleeve Jacket

Navy Smock Sleeve Jacket

sjyp - Pink Wide Leg Lounge Pants

Pink Wide Leg Lounge Pants

sjyp - Pink Knit Shorts

Pink Knit Shorts

sjyp - Navy Drawstring Pocket Skirt

Navy Drawstring Pocket Skirt

sjyp - Grey & Beige Check Bustier Tank Top

Grey & Beige Check Bustier Tank Top

sjyp - Black Collage Cutout Sweatshirt

Black Collage Cutout Sweatshirt

sjyp - Beige Check Culotte Shorts

Beige Check Culotte Shorts

sjyp - Blue & Pink Denim Mixed Knit Cardigan

Blue & Pink Denim Mixed Knit Cardigan

sjyp - Blue Denim Layered Sewn Shorts

Blue Denim Layered Sewn Shorts

sjyp - SSENSE Exclusive Off-White Canvas Tote

SSENSE Exclusive Off-White Canvas Tote

sjyp - Black Faux-Leather Dress

Black Faux-Leather Dress

sjyp - Blue Side Destroyed Jeans

Blue Side Destroyed Jeans