IN GOLD WE TRUST PARIS
Launched in 2017 by Héloïse Chiron and Louis Marie De Bridiers, IN GOLD WE TRUST PARIS is a contemporary jewelry label with a provocative vision. Investigating themes from consumerism and overconsumption to survival and self-preservation, the Parisian collective’s transgressive designs aim to incite a questioning attitude. Each of the brand’s contemporary constructions offers some form of functionality: bracelets double as compasses, rings serve as bottle openers, and carabiner-style keyholders masquerade as necklaces. Rendered in gilded brass and palladium-plated steel—with odd-couple pairings of pearl and chain—the brand’s technical-inspired styles cross opulence with utilitarianism. Perhaps an unexpected companion for the apocalypse, IN GOLD WE TRUST PARIS proposes alluring accessories with real-world purpose.
