OOOF KIDS

Kidswear brand OOOF preserves the essence of childhood with its pure and playful aesthetic. Inspired by the founder's son, Otis, who was diagnosed with autism spectrum disorder, the California-based brand shines light on individualism and celebrates shared experiences between parent and child. Graphic logo T-shirts and sweatshirts, in relaxed silhouettes and contrasting colorways, are grab-and-go essentials that eschew trends. Customizable painter caps and eye-catching accessories reflect OOOF’s cheeky spirit and make for effortless day-to-day wardrobe pairings. Advocating for individuals with autism and their families, the brand donates a portion of its proceeds to Autism Speaks, a non-profit organization dedicated to creating brighter futures across the spectrum. In a rapidly changing world, OOOF highlights the spirit of childhood with pieces that encourage kids to be kids.