ZEGNA SKIING & SNOWBOARDING

The ZEGNA multiverse originated in the Alps of Piedmont, where Ermenegildo Zegna began using his father’s looms to craft bespoke men’s suits in 1910. Having undergone numerous transformations in the century-plus since its inauguration, the label still maintains its namesake’s commitment to precision and opulence. ZEGNA's vision of luxury is populated by dense scent profiles and rich textile choices, while its progressive activewear is notable for its technical design. Its foray into the world of winter sports adds to its range of collaborations with Kask and La Sportiva. Though ever-changing and eternally curious, ZEGNA remains mindful of its roots, defined in a vicuña-colored striped logo symbolizing the road leading out from the Italian Alps where its rich history began.