Jiwinaia

Jiwinaia founder Marisa Jiwi Seok draws from a rich multicultural background to craft jewelry that’s playful and irreverent. Born in Korea and raised in Milan (where her label is based), Seok credits time spent studying in London at Central Saint Martins as foundational in developing her tongue-in-cheek aesthetic. Viewed through her unique rose-tinted vision, nostalgic signifiers such as emojis, cartoons, and vintage toys are transmuted into sophisticated ornaments fit for the zeitgeist. Offerings such as oversized drop and hoop earrings emblazoned with internet-inspired slogans, numerals, and iconography function as literal statement pieces. While studded chokers, chains, and necklaces deliver dramatic impact that is equal parts rebellious biker-chic and 90’s hip-hop. Feeling both eclectic and curated, Jiwinaia creates jewelry that winks out at the world, and provides us all with something to smile about.