Unveiled by Niclas and Christine Lydeen during the COVID-19 lockdown of spring 2020, CRA-YON offers memory-evoking fragrances designed to recall imagination and creativity through scent. The brand charts a journey into familiar comforts, guided by its central slogan: "eau de parfum for real world moments.” A nod to its Norwegian roots, CRA-YON emphasizes organic, plant-based ingredients and sustainable packaging. Vanilla-based aromas usher in clarity with orange blossom accents, while eclectic blends of sandalwood and papyrus conjure memories of dream-like landscapes. With over a decade of experience in the perfume industry, the Lydeens have refined a stripped-down version of luxury with sensuous and rejuvenating collections from CRA-YON.