Patricks SELF-CARE

Engineered around the motto “we can do better,” luxury men’s hair and skincare label Patricks crafts grooming products that elevate everyday routines. After opening a high-end hair salon in Australia in 2005, founders Patrick and Aimee Kidd identified the need for high-performance products within the burgeoning men’s self-care world. Their plant-based and scientifically formulated ingredients—developed in leading neuroscience and genetics laboratories—are distilled into multi-purpose creams and serums that celebrate both well-being and confidence. All hair products are formulated to stimulate hair growth, transforming daily actions like shampooing and conditioning into meaningful rituals. Holds are customized for matte or shiny looks and range from light to strong. Face and body scrubs, moisturizers, and washes impart a range of long and short-term health benefits. Patricks’ powerful formulations bring mental and physical vitality to the modern man’s daily regimen.