The Hair Routine

The success behind The Hair Routine’s collection of luxury products is simple: natural ingredients used routinely. Brazilian-born Clarissa de Queiroz founded the brand in 2018 as an extension of her multicultural roots. Developing a range of holistic regimens designed for specific hair types, The Hair Routine optimizes the benefits of each of its personalized formulas with individualized hair schedules available through the brand’s website. Coconut oil shampoos and eucalyptus conditioners nourish and hydrate, while in-shower treatments lend hair smoothness and elasticity from the roots to the ends. With a steadfast commitment to custom self-care, The Hair Routine offers a uniquely detailed and nurturing approach to healthy hair.