Eye makeup has the power to produce a broad range of arresting looks. Combining extensive research with innovation, makeup brands have distilled clean, botanical, and performance-driven ingredients into singular products that are buildable, smudge-proof, and long-lasting. Vivid shadows and lid lacquers highlight and brighten eyelids adding accents, depth, and dimension. Highly pigmented pencils, light-catching powders, and water-based creams produce flawless results from smoky, sultry looks to luminous, glossy lids. Multi-tasking mascaras formulated with gentle formulas provide volume and definition, curling and separating lashes in a few strokes. Eye makeup presents endless aesthetic possibilities, affirming that beauty is in the eye of the beholder.