OOOF

Kidswear brand OOOF preserves the essence of childhood with its pure and playful aesthetic. Inspired by the founder's son, Otis, who was diagnosed with autism spectrum disorder, the California-based brand shines light on individualism and celebrates shared experiences between parent and child. Graphic logo T-shirts and sweatshirts, in relaxed silhouettes and contrasting colorways, are grab-and-go essentials that eschew trends. Customizable painter caps and eye-catching accessories reflect OOOF’s cheeky spirit and make for effortless day-to-day wardrobe pairings. Advocating for individuals with autism and their families, the brand donates a portion of its proceeds to Autism Speaks, a non-profit organization dedicated to creating brighter futures across the spectrum. In a rapidly changing world, OOOF highlights the spirit of childhood with pieces that encourage kids to be kids.