Ashley Williams SWEATPANTS

Hot off the heels of her acclaimed graduate collection for The University of Westminster, young designer Ashley Williams joined Fashion East, Lulu Kennedy’s London-based incubator for emerging fashion talent. She spent two seasons designing with the collective before making her solo runway debut in 2015. Bringing an eccentric amalgam of millennial pop culture iconography, kitschy nostalgia, and inimitable British charm to her many endeavors, the NEWGEN-sponsored designer creates collections that encompass the exuberant and irreverent spirit of her generation. Cheeky slogans, delightfully campy graphics, and off-beat embellishments adorn Ashley Williams’ range of high-quality ready-to-wear, bags, jewelry, and pet accessories. With its fun-infused approach to fashion, Ashley Williams provides attention-grabbing paraphernalia for people and pets alike.