HELIOT EMIL SWEATSHIRTS

Danish brothers Julius and Victor Juul’s avant-garde Scandinavian aesthetic relies as profoundly on utilitarian intricacies as it does custom-developed materials. Pushing the boundaries of creative expression since its first showing at Milan Fashion Week SS17, the Copenhagen-based label HELIOT EMIL—named after the brothers’ great-grandfather—explores the lines between form and function through experiments in futuristic streetwear, objects, and accessories. Designer Julius Juul anatomizes artistically provocative and thought-provoking themes, crafting each collection into an admixture of innovative design conceptualizations. Atypical high-tech textiles are sought from across the globe before being dispatched to Italy, France, and Portugal for masterful construction. With every new release, HELIOT EMIL bestows luxury upon an alternative fashion milieu.