Sporty & Rich

Originally conceived as an annual print magazine, Emily Oberg’s Sporty & Rich label has intuitively and perhaps inevitably evolved into a leading name in alluringly low-key womenswear. With its titular adjectives doubling as founding principles, the label toys with dynamic interpretations of affluence and athleticism to isolate an aesthetic interpretation of what the two concepts mean in conjunction. This results in a collection primarily concerned with elevated leisure, bringing the in-fit to opulent new places with a vast range of jersey sweatshirts, sweatpants, shorts, and hoodies. The retro affectation of the label’s italicized logo graphic weaves a wistful nostalgia into garments nonetheless rooted in present-day efficacy, situating itself in a romanticized, constructed yesteryear conjured by Oberg’s era-spanning mood boards. Through its literal and ideological explorations in the idea of comfort, the Sporty & Rich universe is optimized for those in pursuit of the highest forms of coziness.