Won Hundred JEANS

An industry veteran who dropped out of school at 16 to work in fashion, Nikolaj Neilsen founded Won Hundred in 2004 out of a desire to express his own point of view and challenge the fashion system. Drawing equally on his native Denmark’s design heritage and on art, music, and cinema, Won Hundred’s womenswear proposes well-constructed, well-fitting basics with an understated yet personal attention to detail. Denim, tailored shirts and jackets, sweatshirts, and casual pieces blend comfort and functionality with minimalist simplicity, while always adding a hint of risk.