non

Manifesting its commitment to holistic sustainability, non uses organic and post-consumer recycled materials to create timeless denim garments. Launched by Pete Hellyer in 2021, the luxury label uses ethical and environmentally conscious manufacturing methods toward an ethos of circular and mindful design. Unadorned, minimalist silhouettes of structured selvedge denim create effortlessly relaxed and genderless fits. Highlighting the inherent value of high-quality materials, non elevates denim from its humble status into sophisticated sartorial styles—proving that luxury can begin with the basics. With a continued commitment to conscious consumption, non fashions luxury denim in styles that are as perennial as the fabrics they're made from.