John Elliott HOODIES & ZIPUPS

Californian designer John Elliot launched his namesake brand as motivated by a desire to create pieces missing from his own closet. Debuting in 2012 with timeless classics cut from denim, jersey, and French terry, the label's collections have since grown to include a myriad of garment and accessory offerings, including mesh tote bags, canvas hats, and suede chokers. Focusing on custom textile development, the label uses thoughtfully-considered fabrics and finishings to elevate everyday, sportswear-inspired staples. Growing in esteem for the last decade, the athleisure brand now attracts attention and support from the likes of Kanye West. With pieces conceived to work as versatile wardrobe foundations, John Elliot proposes a minimalist, laid back luxury.