STORY mfg. STRUCTURED HATS

Proving that sustainable, anti-waste, and animal-friendly collections need not come at the expense of creativity, STORY mfg. offers a distinctly experimental take on artful yet relaxed menswear. Since its 2013 inception, the UK-based label has been advocating for the importance of consciousness and accountability in the design world. Abstract embroideries and impressionistic sun-dying techniques establish a handmade charm, and enforce the label’s fondness for free-spirited expression. This distinctive aesthetic is guided by the label’s commitment to transparency in its dye, fabric, and crafting processes—often coupling with independent artisans for garment construction. A sense of gratitude and respect for making traditions is palpable in every facet of STORY mfg.’s work, holding true to its moniker's inference that each piece has a tale to tell.