Maurice Lacroix

Since its inception in 1975, Maurice Lacroix has elevated itself to the high ranks of Swiss watch manufacturers. The Saignelégier-based atelier is well-known for its intricate mechanical movements and elegant designs. Offered in a selection of sophisticated styles, each model reflects the brand’s time-honored horological expertise. Maurice Lacroix’s signature Masterpiece model upholds the maison’s tradition for creating open-worked watches, boasting visual lightness and torsional strength. Additionally, styles like the Pontos Chronograph and Eliros Date embrace more solid, traditional forms. The Aikon Automatic—with its Clous de Paris dial punctuated by polished rhodium-plated indices—offers an air of luxury without ostentation. Striking a balance between contemporary spirit and classic charm, Maurice Lacroix brings progressive vigor to the tradition of Swiss watchmaking.