Prada KEYCHAINS

Established by Milanese entrepreneur Mario Prada, luxury fashion house Prada opened its doors in 1913 as a high-end boutique offering finely crafted luggage, accessories, and leather goods to the Italian aristocracy and European elite. Miuccia Prada, alongside husband Patrizio Bertelli, has transformed the family business into an industry powerhouse since taking the helm in 1978. The Italian brand has expanded globally, casting its uncompromisingly avant-garde vision into the realms of art, architecture, and cinema. Mainstay styles, including impeccably tailored blazers, luxe cashmere and angora knitwear, and brogues and loafers, are featured alongside new delights such as fragrances, hair accessories, and iPhone cases. Eccentrically ornate embellishments and opulent patterns adorn the wide-ranging collection, while bags and jewelry, crafted in the label’s signature Saffiano leather, honor Prada’s leatherworking heritage. Compelling and unorthodox, Prada’s collections upend convention to explore the complex and multifarious nature of modern beauty.