The Very Warm

While many outerwear brands position themselves as the barrier of choice between man and the wild, The Very Warm, launched in 2017, remains firmly rooted in the vibrant urban milieux of New York City. In response to a social climate home to everything from artists to athletes, and in recognition of the city’s increasingly chaotic winter weather, the brand emphasizes utility: A broad range of evergreen silhouettes, composed of lightweight insulation and durable shell materials, are finished with an eye toward fine details—namely much-appreciated zippered interior pockets, microfiber-lined pockets, and exterior locker loops, with the latter housing the brand’s signature convertible logo lanyard. Exclusive without being exclusionary, The Very Warm abides by its literal intent in setting itself apart as a home to convivial thermal activity.