PROJEKT PRODUKT

PROJEKT PRODUKT offers optometry-quality eyewear with a sleek sensibility. Launched in 2014 by optician Lee Hyun-Ho, the Korean accessories brand provides a selection of sophisticated eyewear that is equal parts luxurious and simple. In addition to releasing a new thematic collection each year, PROJEKT PRODUKT collaborates with international labels to create modern and wearable pieces deftly crafted from high-quality materials. Titanium aviator frames come with transparent or tinted UV-protected lenses to cater to the needs of various wearers. Gold square-framed sunglasses produce a streamlined look, while chunky acetate cat-eye frames have a more striking effect. Visually distinct and ergonomically engineered, PROJEKT PRODUKT’s eyewear expertly balances pragmatism with fashion.