Psychworld

Elusive streetwear label Psychworld is best known for its exclusivity. Since its 2018 debut, the LA-based lifestyle brand has drawn the attention of some of hip hop’s biggest names, amassing a cult following with its limited edition drops and unexpected collaborations. Embodying the lo-fi arcade aesthetics of the 1980s, Psychworld taps into the contemporary obsession with retro signifiers. The label’s abrasive slime green logo appears on tie-dyed loungewear sets, oversized puffer jackets, nylon messenger bags, and mesh trucker hats. Exploring an interest in functional, everyday objects, a collection of skate decks, ashtrays, and floor mats are emblazoned with the brand’s signature tongue-in-cheek graphics. Shrouded in an air of mystique, Psychworld’s idiosyncratic designs keep audiences wanting more.