Joseph COATS

British luxury label JOSEPH builds on over five decades of sartorial expertise to offer refined, luxe staples that elevate the everyday. Founded in 1966 by Casablanca-born Joseph Ettedgui—who began his foray into fashion by selling sweaters out of his West London hairdressing studio—the brand honors its founder’s keen curatorial eye with inventive collections of timeless and minimal essentials that evolve with the times. Under Anna Lundbäck Dyhr and Frederik Dyhr’s co-creative directorship since 2020, the label’s contemporary offerings reinterpret JOSEPH’s classic silhouettes with deftly considered of-the-moment twists. Refined monochromatic pieces feature luxurious materials with pared-down details. Sophisticated yet wearable, JOSEPH’s collections exhibit a rare sense of high-street versatility, exemplifying the epitome of smart dressing.