LVIR COATS

Co-founded in 2016 by designer duo Jiyoung Ahn and WonSub Lee, LVIR imbues its ‘less is more’ philosophy into every piece of its collections, melding the attitudes and shapes of the subject onto the clothes. Without compromising comfort or freedom of movement, the South Korean label proposes a chic yet versatile womenswear offering that speaks to a wide-ranging audience. Designed and produced in Seoul by a team of skilled industry professionals, menswear-leaning quintessential staples including wide-leg trousers, boiler suits, oversized blazers, and structured longline coats meet ruched blouses and elevated knitwear, striking a balance between austere workwear-led tailoring and modern femininity. LVIR’s functionality-meets-sophistication aesthetic lends itself to a multitude of environments, setting a new precedent for Korean minimalism.