Moncler BEACH HATS

Founder Réné Ramillion established Moncler in the French Alpine village of Monastier-de-Clermont in 1952, manufacturing a simple range of tents, sleeping bags, and quilted jackets designed to protect workers from the cold. Mountaineer Lionel Terray discovered the jackets’ potential for protection in harsh climates, and the brand transformed into a performance outfitter for skiiers and mountaineers. A streamlined, lightweight down jacket developed for the French alpine skiing team at the 1968 Winter Olympics in Grenoble became the precursor to Moncler’s signature model. Now a global lifestyle brand seen on mountains and city streets alike, Moncler continues to develop inventive and feminine styles of quilted down jackets, vests, parkas, and fur accessories presenting a vision of the luxury of alpine life under president and creative director Remo Ruffini.