We11done BEACH HATS

Determined to redefine contemporary notions of luxury fashion, Seoul-based brand We11done, pronounced “well done”, designs modern reinterpretations of bygone silhouettes. Founders Dami Kwon and Jessica Jung originally enchanted Korea’s style aficionados upon opening concept boutique Rare Market in 2014, advancing their distinctive womenswear vision with a curated selection of international designers. A year later, the duo debuted their own private label We11done with a collection of athleisure and streetwear-inspired styles. Kwon and Jung’s era-spanning reference points create a sense futurity, merging relaxed shapes with late 1990s and early 2000’s refinement. Employing the valuable insight gained from firsthand industry analysis at Rare Market, We11done’s offerings are methodically conceived for elevated adaptability. Straight-leg jeans and oversized hoodies are designed for ease-of-wear, while velvet pullovers and English check shirts carry an eminent timelessness. The Korean label's adept artistry and fit is nowhere more evident than in its flared faux-leather trousers, one-shoulder and high-neck dresses, and slit skirts, which all exemplify the label's elevated means of reinvention.