OSOI

Founded in 2016 by Heejin Kang, OSOI reinterprets classic wardrobe staples with a modern approach. Named after the Japanese word for “unhurried,” the Seoul-based womenswear label works closely with local ateliers to create high-quality bags and footwear. Sculptural leather bags feature folded edges and multi-functional hardware that nod to Kang’s background in architecture. Padded platform slides, square-toe loafers, and classic ankle boots combine minimalism and technical craftsmanship. Defined by versatility, gentle hues, and modern shapes, OSOI offers a sophisticated collection of inventive and timeless designs.