MSGM Kids

MSGM Kids translates designer Massimo Giorgetti’s youthful kaleidoscopic vision into an extensive line of kidswear. Giorgetti is lauded as one of Milan’s most successful young upstarts thanks to the playful exuberance showcased in the 2009-launched ready-to-wear branch of MSGM. In the kids’ collections, French terry crewnecks and hoodies sport amplified volume and feature bright embroidered logo appliqués, while knitwear arrives in imaginative jacquard colorblocking. The brand’s penchant for bright two-piece ensembles channels hip contemporary trends while offering low-fuss opportunities for expressive outfitting. Expanding into bold but functional accessories, Giorgetti applies his unique imagination to sizable backpacks and shoulder bags that foster style and help organize busy kids’ lives. Be it vibrant colorblocking, its cacophony of mixed textiles, or stylish interpretations of cozy loungewear, MSGM Kids continues to surprise and delight.