POC

Founded in 2005, Swedish brand POC is at the helm of safe and innovative helmets, eyewear, apparel, and accessories in snow sports and cycling. Powered by a mission to support and protect athletes, POC consults researchers in science, medicine, and safety, to develop goggles and helmets at the forefront of technological advancement. POC gear is sleek and timeless while staying ahead of trends, with user comfort and safety as the brand’s paramount concerns. The integration of the helmet and goggles and the advanced design of the lining ensure a smooth ride. With new ideas and cutting-edge designs, POC creates products geared to all mountain lovers, from elite athletes to weekend adventurers.