Shu Uemura’s namesake makeup and skincare brand embraces paradoxical notions of tradition and modernity, simplicity and vibrancy, and adventurousness and restraint. Establishing its first boutique in Tokyo’s Omotesando district in 1983, the brand quickly became known as a unique presence in the beauty world. Using natural botanical ingredients and sourcing mineral-rich liquid from the Pacific coast of Japan, Shu Uemura’s line of cleansing oils, moisturizers, lipstick, and eye makeup eschews complexity for the straightforward mantra that healthy skin is beautiful skin. A vanguard in the beauty industry, the brand’s wide variety of products includes something for every skin type. Blending a sophisticated sense of makeup as a means of individual expression with a perceptive understanding of the needs of healthy skin, Shu Uemura’s presence in the beauty world continues to radiate even after decades at the top.