PRESIDENT's 팬츠

Informed by a familial legacy of classic craftsmanship and textile expertise, PRESIDENT’s forwards a uniquely Italian approach to contemporary menswear. First founded in 1957, the brand relaunched in 2011 under the guidance of creative director Guido Biondi, grandson to the founder of Italy’s first denim manufacturer. The brand’s contemporary iteration is a study in heritage, with the majority of its garments still crafted in the original Tuscan atelier. PRESIDENT’s collections feature classic cuts with nouvelle touches rendered in globally sourced fabrics. References to American military uniforms and Japanese workwear manifest in Italian linen, Colombian cotton, and Welsh flannels, all the result of assiduous material research and time-honored construction. PRESIDENT’s functional range of tailored outerwear, relaxed knits, and elevated casualwear prove that traditional saper-fare is synonymous with contemporary Italian chic.