Hoka One One
Hoka One One’s marathon-ready sneakers were early vanguards of the maximalist sneaker trend. Nicolas Mermoud and Jean-Luc Diard founded their footwear label in 2009 with the simple goal of improving a runner’s downhill pace—their cushiony yet lightweight running shoe providing comfort for miles. With the rising success of the shoe's marathon performances and notable collaborations with Engineered Garments and Opening Ceremony, the brand’s appeal expanded beyond the running world. With vivid colorways and distinctive silhouettes, the chubby rocker outsoles—composed of ultralight dual-density foam and bucket insoles—marry technical gear with sartorial style. The brand’s original high-cushion collection is now accompanied by lighter-weight footwear for everyday use. In triumphant fashion, Hoka One One disrupts the stubborn dichotomy of comfort and fashion.
