Honey Fucking Dijon

With a fashion industry debut backed by Comme des Garçons, American DJ Honey Dijon’s foray outside of the music world is propelled by the same relentless energy that has spirited her career behind the decks. Titled Honey Fucking Dijon, the clothing label effectively synthesizes Dijon’s time spent soundtracking runway afterparties into a streamlined assortment of ready-to-wear. With a logo that rotates the label’s initials to form a sort of anthropomorphic pictogram, notions of fluidity and versatility are embedded into the graphics adorning the label’s staple t-shirts and leather accessories, a throughline accentuated by the saturated colorways that dominate the collection. DJ-friendly mods to pouches and wallets ensure Honey Dijon’s continued proximity to the medium that lifted her to eminence. In many ways a loving tribute to the musical subculture that openly welcomed Dijon’s black queer identity, the Honey Fucking Dijon label is a wearable extension of the middle-fingers-in-the-air attitude that the DJ has contributed to the world of live electronic music.