More Joy

More than just a moniker, More Joy is a mantra for life. Nestled under the Christopher Kane label and headed by sibling duo Christopher and Tammy Kane, the London-based label fosters a jubilant existence. T-shirts and crewnecks promote positivity via printed mottos; everyday objects stamped with signature slogans become talismans for good karma. The brand’s logo-laden collection borrows its bold typeface from the 1970s erotic manual The Joy Of Sex. Rendered in the book’s iconic slender strokes, catchphrases such as “More Joy,” “Sex,” and “Special” adorn everything from water bottles and ball caps to bathings suits and beach towels. The line’s minimalist aesthetic—typified by a stark palette of black and white—allows the bold graphics to come to the forefront. With each style serving as a reminder to manifest positivity, the brand delivers exactly what its name suggests: more joy.