SUPER YAYA

Launched by designer Rym Beydoun in 2016, Super YAYA is an ongoing study of, and love note to, West African culture and textiles. Born in Lebanon and raised in Côte d’Ivoire, Beydoun immerses Super YAYA wearers into her vibrant and branded world. Fabrics are hand-picked, hand-dyed, and printed in Côte d’Ivoire, then transported to Beirut, where they are transformed into Super YAYA designs. Inspired by the bold, exaggerated fashions of West Africa and ‘90s Ivorian pop stars, Super YAYA evokes vintage science fiction as much as Abidjan street style. Garments made with traditional fabrics, colors, and ruching techniques, are updated with playful twists to bring Afrofuturism into the world of fashion. Developed to foster pride in locals, Super YAYA has gained international recognition for its authentic portrayal of West African fashion.
super-yaya - SSENSE Exclusive Green Cordes Dress
SUPER YAYA
SSENSE Exclusive Green Cordes Dress
¥74000
super-yaya - SSENSE Exclusive Blue & White Cordes Dress
SUPER YAYA
SSENSE Exclusive Blue & White Cordes Dress
¥74000
super-yaya - SSENSE Exclusive Green Mid-Length Dress
SUPER YAYA
SSENSE Exclusive Green Mid-Length Dress
¥72500
super-yaya - SSENSE Exclusive Off-White Upcycled Hoodie
SUPER YAYA
SSENSE Exclusive Off-White Upcycled Hoodie
¥55500
super-yaya - SSENSE Exclusive Green Ivoirienne Shirt
SUPER YAYA
SSENSE Exclusive Green Ivoirienne Shirt
¥52000
super-yaya - SSENSE Exclusive Blue Ivoirienne Shirt
SUPER YAYA
SSENSE Exclusive Blue Ivoirienne Shirt
¥52000
super-yaya - SSENSE Exclusive Reversible Green Ana Tank Top
SUPER YAYA
SSENSE Exclusive Reversible Green Ana Tank Top
¥35500
super-yaya - SSENSE Exclusive White Logo T-Shirt
SUPER YAYA
SSENSE Exclusive White Logo T-Shirt
¥31500
super-yaya - SSENSE Exclusive Black Self Tape T-Shirt
SUPER YAYA
SSENSE Exclusive Black Self Tape T-Shirt
¥36000
super-yaya - SSENSE Exclusive Green Shirred Blouse
SUPER YAYA
SSENSE Exclusive Green Shirred Blouse
¥64000
super-yaya - SSENSE Exclusive Yellow & Green Shirred Blouse
SUPER YAYA
SSENSE Exclusive Yellow & Green Shirred Blouse
¥142500
super-yaya - SSENSE Exclusive Green Shirred Tank Top
SUPER YAYA
SSENSE Exclusive Green Shirred Tank Top
¥49500
super-yaya - SSENSE Exclusive Yellow One Strap Tank Top
SUPER YAYA
SSENSE Exclusive Yellow One Strap Tank Top
¥49500
super-yaya - SSENSE Exclusive Blue One Strap Tank Top
SUPER YAYA
SSENSE Exclusive Blue One Strap Tank Top
¥44500
super-yaya - SSENSE Exclusive Black Cordes Trousers
SUPER YAYA
SSENSE Exclusive Black Cordes Trousers
¥80500
super-yaya - SSENSE Exclusive Green Shirred Shorts
SUPER YAYA
SSENSE Exclusive Green Shirred Shorts
¥164000
super-yaya - SSENSE Exclusive Yellow Shirred Shorts
SUPER YAYA
SSENSE Exclusive Yellow Shirred Shorts
¥150500
super-yaya - SSENSE Exclusive Green Shirred Miniskirt
SUPER YAYA
SSENSE Exclusive Green Shirred Miniskirt
¥74000